HIGH CONCEPT LABS

View Original

Janet Weiss

Janet is a highly accomplished marketing and branding executive, with over twenty years of experience developing successful campaigns and strategies for cultural, art and entertainment organizations. Janet has extensive non-profit experience, including as the Head of Marketing for the Academy of Motion Picture Arts and Sciences where she oversaw branding, ad creative, media planning, marketing partnerships, sponsorship, special events and digital/mobile and social media. During her tenure, Janet led an organization-wide rebranding of the Academy, launched the Academy's social and digital platforms, generated millions of dollars in new revenue streams and increased total Oscar® viewership.

Prior to joining the Academy, Janet developed a national branding and corporate sponsorship program for the Association of Zoos and Aquariums and their 200+ member zoos and aquariums throughout North America.

Throughout her career, Janet has produced successful marketing campaigns for a wide range of programs and properties, across all consumer marketing channels. She is currently consulting for a number of media and entertainment clients, providing marketing strategy and business development.

A native of Chicago, Janet studied filmmaking at New York University's Tisch School of the Arts and began her career in film production before turning her attention to marketing. Janet recently relocated to her hometown, where she lives with her husband, who is a musician and composer.